Problems in Design Industry

Problems in industry

In a company there a 5 departments: Finance, marketing, Creative (YOU), Production, Technical.

Production Process

Idea generation - Sitting around a table throwing ideas at each other with peers.

Concepts - The ideas themselves.

Design Concept - Exploring the idea and building it up.

Development - Evolving the idea into something suitable for the market.

Embodiment - Reviewing the idea in visible form.

Detail design - Polishing the idea and adding finishing touches.

Final Article - Presenting the idea as a final product.

Your ideas and concepts affect other parts of the company like finance for instance because money is being spent. Puts pressure on you as a designer because you have to adjust to make everyone in the different departments happy. 

Any product can come across two errors, human errors and design errors.

• Human error - people who do things to a purchased product causing problems.

• Design error - Something physically wrong with the product’s design itself. 

Meeting the Client’s Demands

• Understand that he might not be giving you all the information you need. this is quite common so ask questions and assess the situation. 

• The client is the boss… or at least… let him think that. If you let them lead the design with their ideas it will make it hard for them to say they don’t like it and abandon the idea and you. After this they will gain your trust and then slowly change things you think needs changing.

Finding out where a product sits in the market

PEST Analysis

• Political - Anything that will help the development of a country and affect who is in power.

• Economic

• Social - Something that affects socialism e.g. Phone, Laptop

• Technological - Anything electrical that helps improve lifestyles.

If a product doesn’t have any of these things it can’t go on the market. With each category say what it will be like now… 5 years… 10 years…. to predict its financial growth. 

What I learnt

The lecture was all about where creative people fit within a company and what kind of problems and processes they would have to go through. I understand that in a company an idea has satisfy all departments or it will cause complications and slow down industries production. Also when thinking and developing ideas it is not enough just to think about how it will affect the consumers but how it will affect the market and the company itself. Its always best to think long term about the life cycle of a product as well as short term because no company wants to lose overall profit because it falls in the market over time.